A premium mahjong brand that outgrew every Shopify theme, rebuilt from the storefront up.
A premium lifestyle brand that outgrew every Shopify theme it tried. Custom Liquid templates, editorial layouts, photography direction, and a visual system built to hold up across packaging, product, and web.
What shipped
Custom storefront, no purchased theme
Colorway Studio product configurator
Art direction across print and digital
The breakdown
A brand that already had a voice
The Mahjong Line came with a brand people loved. The job was never to replace it. It was to make it feel more modern and more approachable without losing the premium quality that made it worth buying in the first place.
Connecting the dots
Packaging, product, storefront and social had each grown up on their own. The work was pulling them into one system, so a customer moving from an unboxing to the website to a post sees the same brand every time.
A storefront no theme could hold
The shop outgrew every Shopify theme it tried. Custom templates and editorial layouts let the products be shown the way the brand talks about them, instead of the way a template assumes.
Five years in
The relationship started in 2021 and is still going. Staying with one brand that long is what makes the system hold together: each new piece is designed by someone who knows why the last one looks the way it does.
The approach
Built by Jump Automations.