Custom Software/AI Automation/Web Design

Run your website yourself

on Sanity, not WordPress

for owners and marketers

Built for businesses too small for an agency and too big for templates. Diagnose what's broken, build the system, keep it running.

20+ clients served·10+ years building·2 products shipped
You work with me directlyMeasured results, or I keep working
Client Results

Real systems. Real numbers.

Every engagement ships something measurable. Here is what came out the other side.

$800
Monthly software cost eliminated
CPK Collective
  • Dropped HubSpot's automation tier
  • Custom client dashboard, live
  • Automated welcome emails
100%
Of the backlog, not just today
Snailmail
  • Gary clears the entire inbox history
  • Flags what it is unsure about
  • Live at getsnailmail.app
10 yrs
Design before the code
Web Design
  • Storefronts, brand systems, marketing sites
  • Designed and built by the same person
  • No templates, no page builders
20+
Clients served
10+
Years building
2
Products shipped & owned
97%
Of job notes filed automatically
Case Studies

What came out the other side.

Three builds, three different problems. Each one replaced something that was costing the business time or money every week.

97%of job notes filed automatically

Byrom Rose Construction

A Dallas general contractor running every job out of the owner's inbox. Every note is now filed to the right job and handed to the right person, and anything involving money, scope or an unhappy client stops at the owner.

  • 686 emails and JobTread updates through one pipeline
  • Owner decisions flagged, never guessed
  • Claude reads meetings, site recordings and photos of checks
PlatformAIOperations
Read the build →
$800/mo eliminated

CPK Collective

Dallas apartment locating, paying HubSpot $800 a month for automation that did not fit how they worked. Replaced with a purpose-built client dashboard and welcome emails, with HubSpot kept as the CRM underneath.

  • HubSpot's $800/mo automation tier dropped
  • Client dashboard live in production
  • Welcome email the moment a client's search is ready
PlatformAutomationCRM
Read the build →
$5/mo, 7 days free

Snailmail

An owned product, built and operated in-house. Gary is an agent that eats your inbox backlog, not just the mail arriving today. Scheduled cleanup runs, a spam appetite dial, and anything it is unsure about gets flagged for you instead of deleted.

  • Live and taking signups at getsnailmail.app
  • Clears the entire backlog, not just new mail
  • Gmail OAuth, FastAPI, Supabase, Railway
SaaSAI AgentOwned Product
Meet Gary →
How I Work

Consult. Educate. Implement.

Every engagement follows the same framework, whether it takes a week or six months.

01

Consult the Problem

A map of what's broken, what's manual, and what's costing money. No pitch decks, no upsells. Just the diagnosis.

02

Educate the Team

Your team understands what's being built, why it works, and how to use it. No black boxes.

03

Implement the Solution

Built, shipped, and maintained. Custom code, real infrastructure, long-term support.

The Agency Route
  • You pitch an account manager who relays it to a developer you never meet
  • Six-figure minimums and twelve-month contracts
  • The people who scoped it are not the people who build it
  • You own a system nobody left behind can maintain
Working With Me
  • You talk to the person writing the code, every time
  • Month to month. No long-term contract, ever
  • Whoever diagnosed it is whoever ships it
  • Your team is trained on it before handover
90Days

The efficiency guarantee.

If the system has not produced a measurable improvement in time, cost, or conversion within 90 days of going live, the work continues at no charge until it does. That is possible because the problem gets scoped before the work is quoted, and because whoever built it is whoever has to come back and fix it.

Originals

Products built and owned in-house.

Fast Forward
Conversations on AI, building, and the future of small business.
Listen →

Tell me what's broken.

A small number of clients at a time, so the person who scopes your system is the one who builds it. Start with an audit and you will know inside a week whether this is worth doing.

Start with an audit →