One firm, two very different clients, a single site that speaks to both.
A Dallas firm practicing on two very different sides of the law. Personal injury clients arrive in crisis, estate planning clients arrive thinking ahead. One site had to speak to both without sounding like it was written by a committee.
What shipped
Split entry paths for injury and estate planning
Plain-English copy, no legal boilerplate
Custom brand identity and type system
Built and staged, migration pending
See it working
The breakdown
Two practices, two kinds of client
Sally Welch practices on two very different sides of the law. Accident and collision clients usually arrive after something has gone wrong. Wills and estate planning clients arrive thinking ahead. The site had to work for both.
A path for each
Visitors choose their situation on the first screen and go straight to the page written for it. Nobody planning an estate has to read about car accidents, and nobody hurt has to dig for the number to call.
Plain English
Legal websites tend to sound like legal documents. This one explains what happens next in the words a client would use, which makes a first call less intimidating.
Easy to reach
A contact form sends every inquiry straight to the firm, so a new client is one short form away instead of a voicemail. The goal was simple: make a solo practice easy to find and easy to contact.
The approach
Built by Jump Automations.